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Article published by ABC
Talent management and retention are two of the main challenges Spanish companies face. To address this challenge, they are implementing new human resources strategies that already involve the company at all levels. One of the most important focuses, and where companies are putting more effort, is strengthening their training programs to enhance the professional profiles of their employees, reinforcing those skills that are more valuable for the company’s proposal.
In fact, according to data reflected by Axis Corporate, part of Accenture, through its study ‘Employee Experience in Spain’, 35% of companies offer training itineraries to their teams. A trend that is gradually growing, mainly influenced by the change in thinking. The 35% of national companies highlight their desire to invest in training programs in 2024, according to the Hays 2024 Labor Market Guide.
This paradigm shift is reflected in the activity of companies such as the Cartagena-based scaleup ODILO, an edtech that articulates the creation of its learning ecosystem in companies. “There is still a long way to go when investing resources and efforts in effective and sustainable long-term training. Continuous training becomes even more urgent in an increasingly competitive and digitized business environment. We know that we are facing a crucial moment in training, and we want to be more than a solution for its implementation”, highlights Iván López, VP Corporate Global Sales at ODILO.
What is clear is that companies’ commitment to training programs to nurture and empower employees is no longer a choice but has become an obligation. Lopez himself says that, in these times of constant change and fierce competition, it is more crucial than ever for companies to provide their staff with resources for continuous training to remain competitive.
In addition, this solution for talent retention enhances the bond at a personal level, boosting the creation of a stronger team that ultimately allows for more and better results. “We seek to create an unlimited learning ecosystem tailored exclusively to the needs of each organization. It is an employee benefit that is becoming a strategic tool for human resources and learning and development departments,” explains ODILO’s VP Corporate about the company’s activity.
On the other hand, “training in professional environments significantly improves employee confidence by providing them with the necessary resources to face new challenges and take on more demanding roles within the organization,” explains the subject-matter expert.
However, training in the work environment is critical to the success of its implementation. Experts explain that “it is crucial to align training with the company’s strategic objectives and ensure that it is relevant to the specific needs of employees and the business.” On the other hand, there is the customization of the training content to suit the individual needs of employees and ensure their commitment and participation, and, of course, the adaptation to the company and what it needs to convey.
The drive for digitalization
Undoubtedly, the big boost in the commitment to corporate training has been the digitization of internal processes, the multiplication of systems, and access to customized training for employees. According to experts, this is the key to the success of corporate training.
“Currently, unlimited learning ecosystems allow any organization to have a customized system to offer all content and educational experiences in an integrated way and a single application. The advantages are many: training is focused on the end user, adapting to their particular interests and needs and allowing them to consume content from any device,” says López about ODILO’s experience with many companies in Spain and internationally.